Intuitive Surgical (ISRG) started with a very simple plan. That is, to make surgery less invasive with surgical robots. For laypeople in 1995, the concept was science fiction. Today, it's reality. At the time, researchers at the Stanford Research Institute had been kicking around the idea for years. That's because the U.S. Army had hired them in the late '80s to make remote battlefield surgery feasible. Intuitive Surgical is the direct result of entrepreneurs recognizing opportunity … and striking. This is a quality that investors should seek out. Human Entrepreneurs Give Birth to a Revolutionary Robotic Surgery System In 1994, SRI's ideas caught the attention of Frederic Moll, then an executive at top medical device maker Guidant. In the medical technology industry, Indianapolis-based Guidant was best-known for a range of tiny wires, balloons and catheters used to ...To read the rest of Jon Markman’s article, click here...
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